When creating a catch-all email address for your business, event or brand, experts recommend not using “info@,” or other similar innocuous email addresses. Besides lacking personality and being overly generalized, businesses make the common mistake of utilizing the info@yourdomain.com email address as the flagship point of contact for interaction through websites and marketing materials.

This is a mistake, as is using similar bland email addresses such as:

  • contact@yourdomain.com
  • office@yourdomain.com
  • admin@yourdomain.com

In fact, below are a few challenges that you may run into if you are using an info@yourdomain.com email address. If you need alternate suggestions that will work better for you, your customers and your brand, Trillion can help. In the meantime, did you know that…

1. Info@ email addresses are not very friendly or personable.

You must think about your customer or the person you are communicating with. How do you think they feel sending an email to the very vague and mysterious “info?” Most people wonder if, or how often, the email address is monitored and if the person doing so will know how to help. Connecting with your customers and prospects is an important interaction that should feel personal. (Are you signing emails “Sincerely, Info?” We doubt it.) Instead, you should ditch the info address for another more relevant personality that suits your brand. Also, there is nothing wrong with using a first name such as jennifer@yourdomain.com. If your company requires you to keep the ambiguous “info,” you might reply back from “[insert your company name] team.” It is still fairly anonymous but projects a warmer personality.

2. Some service websites don’t allow you to use info@ email addresses.

Facebook won’t allow you to register for personal pages or businesses pages with an email address that starts with info@. Role-based email addresses (addresses not related to an actual person) are becoming more frowned upon when creating accounts. To register, a legitimate user will need to start the page or register using their personal contact info as a way of verification. Once created, others can be invited to administer the company page within their Facebook account.

3. You’re more likely to be flagged as spam with an info@ email address.

That’s right, your important message or reply can be filtered into the abyss of junk mail. Info@, admin@, webmaster@ and similar generic email addresses can be perceived as spam, bots, or automated email addresses which can prevent your desired recipient from ever reading what you had to say. So if you want to have your message delivered, use something more relevant and engaging that is a better reflection on your brand.

4. On the flip side, info@ email addresses are more easily targeted to receive spam.

Not only do you not want your emails to be flagged as spam, but by using the “info@” email address it could lead to you receiving lots of spam. Yes, you can become more eligible to receive spam email by utilizing info@yourdomain.com. That’s because the automated systems operated by big-time spammers attach “info” to valid domain names. Since many businesses use info@ email addresses, the spammers’ success rates are pretty good. If you are receiving large amounts of spam from a similar source, you can try black listing the IP address of the sender. You can see it in your email source code or include the IP address as something your website forms include upon submission.

Whether the team at Trillion is building a brand from the ground up or rejuvenating one, we regularly recommend a catchall-type email address that best reflects the brand’s personality. Ours is hello@trillioncreative.com. If you want to build a stronger brand for your customers and prospects, give us a call at 908.219.4703 or complete our handy contact form. We look forward to speaking with you.