PROJECT OVERVIEW

Energy Savings Plus provides energy audits and ratings of homes and small businesses in the Hudson Valley to help their owners save energy and money. To help visually portray what the company does, we combined leaves and a light bulb and repurposed the dot from the “i” to change the “s” in savings into a dollar sign. The Energy Savings Plus logo also has a unique relationship of positive and negative space, resulting in a 2-color version on white and a knocked-out reverse on dark. The variation makes the bulb appear to be on or off.

RESULTS

The Energy Savings Plus logo has been recognized by Graphic Design USA and awarded an American Graphic Design Award. It has also been published inThe Big Book of Green Design, and Logolicious, recognizing it for excellence in design.