PROJECT OVERVIEW

Trillion worked with master chef and blogger Franco Lania to create his new brand platform. We managed the entire process including strategy, writing, photography, visual identity system and website development. After a strategic branding exercise, we designed the new logo and brand guidelines along with a completely redesigned WordPress-powered website which included a custom recipe indexing tool so that all of Franco’s recipes are positioned to appear at the top of search results. We also designed Franco’s email marketing templates and social media profile pages for easy brand integration. Trillion took tremendous steps to ensure that Franco’s years of blogging, content, website traffic and social media counts were not lost in the transition—a critical process often overlooked. Chef Franco Lania now enjoys a consistent chef branding and website that serves as a hub for all of his activities as a food blogger, recipe demonstrator, motivational speaker, and writer. A year after his brand relaunch, Chef Franco Lania came back to Trillion to design his press kit and inaugural packaged food product, Minnesota Wild Rice Griddle Cakes. Franco’s vigor for food and life is the integral foundation of his brand, and is conveyed on the package design by his bold brand color palette and a photo of his smiling face. Visit FrancoLania.com >

RESULTS

Since the relaunch of Chef Franco Lania’s brand, Franco has secured writing positions at the Huffington Post, Omaha Steaks and has headlined cooking shows and festivals around the US.