PROJECT OVERVIEW

Since 1920, the New York-New Jersey Trail Conference has partnered with local and regional parks to create, protect and promote a network of over 2,000 miles of public trails in the New York-New Jersey metropolitan region.

When the Trail Conference determined that a more substantial marketing effort was in order to attract new members to steward an ever-lengthening list of new trails, they turned to Trillion to help them take their membership drive to the next level. We put together a program that not only established the important role that the Trail Conference plays in the lives of outdoor enthusiasts in the region, but also tied in key benefits that would help the organization stand out from the clutter.

The annual appeals which are sent several times a year feature full color engaging envelopes that have significantly raised opened rates, an added-value insert, and a personalized appeal letter and reply card. Trillion designs, prints, and manages the mailings of each appeal mailing.