PROJECT OVERVIEW

The NY-NJ Trail Conference organizes an annual winter meeting to bring together members and sponsors for an exciting day filled with brisk hikes, great food, free entertainment and great camaraderie. Conference members and the Board discuss a range of business topics which together help determine future directions of the non-profit.

Our simple oversized mailer announcing the annual meeting went far beyond what the Trail Conference had done for other annual meeting mailers. It was larger, an earthy tan rather than green, and it left no doubt that the event was free to all.

By changing the dimensions of the mailer and utilizing retro visuals with a high-gloss UV coating, there was little chance it would be missed by recipients in the mail. Best of all, it resulted in drawing the largest crowd of attendees in the event’s recent history.