Towers Home Inspection Branding, Identity System, and Website
As a business owner how do you not only ride out a tough economy but grow your revenue in the process? If you’re Towers Home Inspection, you get aggressive and turn up the heat on your marketing budget. Beginning in 2008, few segments of the economy took a shellacking like the real estate industry and all of its adjoining professions, home inspectors among them.
Towers Home Inspection was already an emerging presence in its market area, specializing in home inspection and related services, but ownership knew that wasn’t good enough to make waves in tough times. So they turned to Trillion for a branding redesign, new website and new collateral materials.
Trillion designed the new Towers Home Inspection logo and branding guidelines, taking into account the company’s intent to expand in the near future. Once developed, we rolled out the new branding into wide-ranging collateral including pocket folder, brochures, stationery, a CMS-based website and more. In addition, we produced and directed promotional videos that Towers Home Inspection now uses on their website and social media outlets, all of which have been integrated and linked for maximum reach and efficiency. We also set up comprehensive analytics tools to monitor all website traffic sources and to compile intelligence from visitor overviews.
The Towers Home Inspection stationery system and pocket folder designs have been recognized by Graphic Design USA and awarded American Graphic Design Awards.