PROJECT OVERVIEW

When Schaefer Enterprises, Inc. (SEI) was listed on the Inc. 5000 list of the fastest growing private companies in America, they reached out to Trillion to help spread the news about this impressive achievement and expand into new marketing channels in order to better connect with their clients and prospects.

Trillion developed a unique direct mail piece utilizing the client’s “Thinking Outside of the Box” theme. When the mailer is opened, a three dimensional cube pops out of the envelope, surprising nearly all of the recipients. The mailer went out to all of SEI’s clients and contacts.

To further celebrate the Inc. 5000 news, SEI threw a party for their best customers and network of professionals. Trillion designed the event branding materials which included the party invitation, the step and repeat backdrop which was utilized for greeting guests like celebrity, gift bag giveaways including a hat and lapel pin as well as the #SEI5000 Selfie contest that allowed Schaefer Enterprises to share its news online through multiple social media channels.

The culmination of all the efforts, along with a public relations campaign, a new responsive website and email campaign, SEI enjoyed the multi-channel public relations and marketing splash that they were looking for.

RESULTS

Trillion and the 3D pop-up box we designed for Schaefer Enterprises, Inc. was featured on the Red Paper Plane blog.