PROJECT OVERVIEW

The YMCA of Montclair, NJ, founded in 1891, asked Trillion to brand their “A Perfect Fit for the Holidays” promotion. The goal was to increase sales of gift memberships and gift cards during the holiday season.

The promotion consisted of several poster designs which were displayed around the YMCA’s facilities, large banners that were hung at each building’s entrances, small flyers handed out to members and guests, and a static web banner ad.

RESULTS

“A Perfect Fit for the Holidays” promotion sold a record amount of gift cards and memberships. The total funds raised during the promotion were more than double what the YMCA of Montclair sold the prior year—before Trillion became involved.