Many articles have been written about why branding is important for every kind of business. Not many articles fully describe the world of hurt your business can go through if its brand is not well designed.
Brand Development Posts
It’s not every day, week or year that a not-for-profit organization requires the expertise of a branding company to help it align its visual image with the story reflecting what it is and what it does. That’s why it is important to prepare the best branding RFP for your not-for-profit.
Larissa Montecuollo and Lou Leonardis, who are the creative partners at Trillion (Summit) were recently interviewed for an episode of Meet the Merchants. The show is a 30 minute series on the HomeTowne Television channel which provides programs about art, culture and more to over 600,000 NJ residents.
A basic brand guide provides parameters for the usage of common brand elements such as colors, typography and logos and helps define consistency for the look-and-feel of a brand. See some examples here.
Trillion is honored by Graphic Design USA with three American Graphic Design Awards. The work was recognized for creativity and design execution.
You don’t have to be among the Fortune 500 to invest a little time and energy into the brand building process. Learn 10 ways to make your brand stronger. With careful planning, some are easy to implement, even on a small budget.
Branding can be easily overlooked when you are in the trenches running a business or have limited funds to properly build a brand. Here are common branding mistakes that can be fixed and addressed so your company comes out on top.
All of the items needed to build and grow an organic garden are metaphorically similar to building a brand. Learn why you need to cultivate your brand like a vegetable garden.
If you are searching for a branding company to create or redesign your organization’s brand, the request for proposal process, or RFP, is commonly a first step. Here are the essentials you should be asking for.
Love him or loathe him, Donald Trump is a branding icon that makes an interesting study in how to (and how not to) build and sustain a brand.
I knew the bar was old, but I learned a few things about good ol’ Finelli’s during this visit that I had never heard during my previous visits. Read what I witnessed!
A logo can resonate with you and immediately connect you to a brand. Considering its amazing power, a brand’s logo is a valuable asset which many businesses may overlook or under value.
As we finish up a year of weekly blogging at Trillion, we wanted to share our top blog posts about graphic design, branding and website development articles that we wrote this year.
When creating a catch-all email address for your business, event or brand, experts recommend not using “info@,” or other similar innocuous email addresses. Businesses make the common mistake of utilizing the firstname.lastname@example.org email address as the flagship point of contact for interaction through websites and marketing materials.
Regardless of the size of your company, branding is more important than ever. Follow these branding basics for your small business and get things going.