A basic brand guide provides parameters for the usage of common brand elements such as colors, typography and logos and helps define consistency for the look-and-feel of a brand. See some examples here.
Brand Management Posts
You don’t have to be among the Fortune 500 to invest a little time and energy into the brand building process. Learn 10 ways to make your brand stronger. With careful planning, some are easy to implement, even on a small budget.
Branding can be easily overlooked when you are in the trenches running a business or have limited funds to properly build a brand. Here are common branding mistakes that can be fixed and addressed so your company comes out on top.
All of the items needed to build and grow an organic garden are metaphorically similar to building a brand. Learn why you need to cultivate your brand like a vegetable garden.
Many business owners, and even marketing directors, are not certain of how their website could be more effective for the benefit of their bottom line. The good news is it’s never too late to make improvements and some of my tips can take as little as 5 minutes to implement!
Love him or loathe him, Donald Trump is a branding icon that makes an interesting study in how to (and how not to) build and sustain a brand.
Managing your brand’s logo assets can be confusing because of the variety of file formats. Knowing which option is best for your project may be a gamble unless you know the differences.