Summit, NJ – Out of more than 5,000 submissions from 24 countries Trillion is named a Silver winner in the 2014 Summit Creative Award competition for its creativity in the MochaTown logo redesign.
MochaTown is a cafe and fast-casual restaurant where Trillion was asked to establish strategic positioning and better develop their brand identity. Trillion helped MochaTown focus on the community aspect of its locations: serving as a hub for local students, professionals and residents for high-quality coffee, food and frozen yogurt products. The visual identity captured the idea of the logo becoming reminiscent of a street sign.
The Summit Creative Award recognizes and celebrates the creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 20th year, the Summit Creative Award has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor.
“Winning a Summit Creative Award is a significant accomplishment in ones career. With vetted judges, tough judging criteria, blind judging processes, and strict bylaws limiting winners, only deserving entries receive recognition.” Said Jocelyn Luciano, Executive Director for the Summit International Awards (SIA). “The creative work this year was outstanding. Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring.”