In 2008, Highline chose to hold their annual investor day event at the Times Center, a venue that matched their brand in style and sophistication. We created a contemporary design to match, emphasizing their steel investment focus, as well as bringing in the classic element of their Rockefeller Plaza address. We expanded this concept into their event journal where we screen-printed the cover on an aluminum plate, making this booklet a keepsake instead of a throwaway item.


We have been working with Highline Capital Management since 2007 on their annual investor day and on their ongoing design and branding needs.