When LREI’s fundraising board refocused their message to incorporate the schools guiding 4C’s: Critical Thinking, Courage, Creativity, and Citizenship, Trillion was asked to create a memorable look for The Fund for LREI. Trillion developed a suite of icons for the annual fund design representing each “C” and created materials that focused on one or all of the 4C’s including: postcard mailers, posters, stickers, bookmarks, stationery materials and a business reply envelope.