The New York eHealth Collaborative approached Trillion to brand their annual awards gala. The NYeC, a New York state funded healthcare not-for-profit, needed an exquisite gala invitation on par with the caliber of the event — something that would appeal to an audience of elite, industry-leading healthcare professionals and prospective sponsors (paying $750 a ticket) while also staying within their relatively small production budget. The gala invitation incorporates vibrant color, a bold pattern, and a tactile soft-touch coating and foil stamp on the cover to captivate the recipient and convey the excitement of the event. The gala invitation design was also translated into a coordinating program highlighting award recipients and gala sponsors received by attendees at the event.