The Friendship Circle is a community organization that helps children and teens with special needs.

Trillion was asked to design the Friendship Circle’s annual walk-a-thon fundraising event marketing materials. To bring the design concept to life we utilized a stock photo which we then retouched before incorporating bright red shoelaces which served as both the creative handmade typography and heart iconography for the campaign message. We then set the image in a bright blue background to create a striking visual effect for this Livingston, NJ organization.


The Friendship Circle event branding included email blasts, web graphics, a self mailer, advertisements, posters and billboards and helped the organization raise over $130,000. More than 1,500 walkers participated in the Walk with Your Heart event.

The Friendship Circle Walk With Your Heart announcement and poster have been recognized by Graphic Design USA and awarded American Graphic Design Awards.