When Northeast Radiant of Pleasantville, NY made the decision to spin off a division of its business into a newly focused water softening company, Trillion was asked to bring the brand to life. The positioning of the new business was to be a friendly and knowledgable local business and the brand was designed to appeal to women and families interested in protecting their loved ones and home investment with better water quality. With this brand strategy created, Trillion named the new business AquaMate, developed the company’s new brand identity, wrote the content and key messaging for AquaMate’s website and print marketing materials, designed all of the print sales materials, and developed a comprehensive responsive website that works seamlessly on laptops, tablets and mobile devices.


The AquaMate responsive website design has been recognized by Graphic Design USA and awarded an American Web Design Award