When the YMCA of Montclair sought to promote a new summer camp enrichment program with an emphasis on arts and learning, Trillion was asked to bring the summer camp branding to life. The branded campaign conveyed the creativity, learning and fun that would happen at the day camp. Trillion produced a series of posters, digital banner ads, and outdoor signage that effectively marketed the new summer camp to the Montclair community.

This campaign helped improve results from the previous year from 101 weeks of camp to 683 weeks of camp.