Trillion worked with the American Repertory Ballet and Princeton Ballet School to completely redesign their website. The goal was to make the website the primary communication hub for their multi-faceted not for profit organization.

After conducting a discovery exercise to reveal previous website traffic, key user groups, and related peer organizations, Trillion designed and implemented a customized WordPress solution for this ballet website design that included:

  • A custom interactive calendar showing the school’s children, adults and special summer programming classes at four different locations
  • An automated promotional calendar for upcoming performances, outreach and support events
  • A robust sponsorship acknowledgment system for the fundraising team
  • Landing/entry pages for the three main divisions within the organization: the company, the school and the access and enrichment division
  • A database of faculty, staff, alumni and dancers who are featured throughout the website
  • Site-wide messages for important notifications such as inclement weather closures
  • Multi-media galleries for videos and photography
  • A comprehensive multi-media archive of the ballet company’s current and past repertory

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