PROJECT OVERVIEW
With an unsurpassed commitment to integrity, value and customer satisfaction, Passaic Bergen Water Softening has positioned itself as northern New Jersey’s go-to resource for residential and commercial water softening and water purification.
Passaic Bergen Water Softening experienced a decent amount of growth in the years since 2004 but kept afloat an outdated, mismatched communications program that not only confused customers but gave hope to their competitors. Even more troubling, the company went through a name change that was not expressed clearly across all media.
Trillion analyzed all of the company’s existing marketing materials. All materials and advertising were redesigned and rewritten to give the Passaic Bergen Water Softening brand a fresh new look and clarity of voice.
RESULTS
The Passaic Bergen Water Softening pocket folder has been recognized by Graphic Design USA and awarded an American Graphic Design Award. This pocket folder has also been featured onYouTheDesigner.com as a unique pocket folder.