Branding / 10.16.17
When it comes to estimating how many weeks or months the branding or rebranding process can take, there can be quite a range depending on a number of factors. Here’s why the range is so drastic.
When in-house graphic design teams or marketing departments become overloaded with graphic design projects, hiring an external graphic design company makes a lot of sense.Read More
My love of art and drawing while growing up planted the seeds that led me to become a graphic designer. Here are the best things about being a creative professional.Read More
As of October, any HTTP website on Google Chrome that has a contact form, a search bar, or even an email list sign up will be marked “Not secure.”Read More
When it comes to estimating how many weeks or months the branding or rebranding process can take, there can be quite a range depending on a number of factors. Here’s why the range is so drastic.
One of our favorite holidays to celebrate at our studio is Halloween. This year, our Trillionaires had a blast dressing up man’s best friend and came up with something that we think is truly rebarkable.
My goal with this article is to help you create a website design or redesign RFP that will more likely elicit well-prepared, thorough proposals by only the most qualified web design companies.
Everyone knows how important a strong web presence is for any kind of business. For not-for-profits, your web presence becomes more important as online gifts take root with younger generations.
Many articles have been written about why branding is important for every kind of business. Not many articles fully describe the world of hurt your business can go through if its brand is not well designed.
Trillion continues to build our reputation for being among NJ’s leading award-winning website design companies. We have been awarded three more design awards from Graphic Design USA.
Writing a blog or creating a place to publish new content on your website is time consuming. Many businesses either underestimate the time commitment and expense associated with managing a blog, or question if the effort of having a blog would ever provide a return on their investment.
Trillion volunteered our time to help distribute free food for Community Soup Kitchen and Outreach Center in Morristown, NJ. We helped organize and set up a “farmer’s market” for people who may not have the means to purchase fresh fruit, produce, poultry, meat and other foods.
What is a landing page, you ask? A landing page is a specific page on your website that is designed to be the first page someone visits and is singly focused on a narrow topic, such as one product, one service or one event. If you don’t have at least one landing page on your website, it’s time to design one.
The Trillion team is growing and we would like to introduce you to the talented Jess Minzner who is our Junior Graphic Designer.
It’s not every day, week or year that a not-for-profit organization requires the expertise of a branding company to help it align its visual image with the story reflecting what it is and what it does. That’s why it is important to prepare the best branding RFP for your not-for-profit.
Larissa Montecuollo and Lou Leonardis, who are the creative partners at Trillion (Summit) were recently interviewed for an episode of Meet the Merchants. The show is a 30 minute series on the HomeTowne Television channel which provides programs about art, culture and more to over 600,000 NJ residents.
A basic brand guide provides parameters for the usage of common brand elements such as colors, typography and logos and helps define consistency for the look-and-feel of a brand. See some examples here.
If you want to optimize your website for better performance in search engines but don’t know where to begin, join the crowd. Here are valuable items to review.
The vernal equinox is a great time to take a fresh look at your website and tidy things up in honor of the arrival of spring and the Sun crossing the celestial equator. Let’s get-a-fixin’!
With the right setup, your email signature can increase traffic to your website and become the newest component of your marketing strategy.
It’s good business practice to make sure you’re hiring a graphic design company for all of the right reasons. Here are six important questions to ask your prospective graphic design company.
Trillion is honored by Graphic Design USA with three American Graphic Design Awards. The work was recognized for creativity and design execution.
You don’t have to be among the Fortune 500 to invest a little time and energy into the brand building process. Learn 10 ways to make your brand stronger. With careful planning, some are easy to implement, even on a small budget.
A marketing plan is a crucial document for every small business. Here we’ve broken down the three core components that should be in any marketing plan.
A brochure that is as informative as it is engaging is an integral part of a marketing effort. Here are some important questions we ask in order to create a stand out brochure design for our clients.
This is a short-and-sweet article about some frequently used terms graphic design companies use and are commonly asked to explain. These terms may be used and relate to your next creative project.
Branding can be easily overlooked when you are in the trenches running a business or have limited funds to properly build a brand. Here are common branding mistakes that can be fixed and addressed so your company comes out on top.
Here is Trillion’s 30-second guide on Pokémon GO, why we are so excited about it and our guide to poke stops near our HQ.
The American Web Design Awards reached a record number of applicants, however, only a highly selective percentage of web design companies were recognized as a winner. Trillion was recognized twice in 2016.
All of the items needed to build and grow an organic garden are metaphorically similar to building a brand. Learn why you need to cultivate your brand like a vegetable garden.
Four critical steps to get your infographic viewed by the most people online.
If you are searching for a branding company to create or redesign your organization’s brand, the request for proposal process, or RFP, is commonly a first step. Here are the essentials you should be asking for.
The Trillion team rolled up their sleeves this year to participate in the city of Summit’s Annual Earth Day Clean Up for our studio’s annual day of community service.
Two more businesses, one based in NJ and the other in NY, can now claim they own award-winning package design—both created by Trillion. See the olive oil bottle and wine bottle designs.
Imagine if you moved to a new address but didn’t tell anyone. Without completing a Change of Address form the United States Postal Service wouldn’t know where to find you. A 301 redirect serves the same purpose for your website.
It’s all in the outer envelope! Trillion has made the creativity of the outer envelope design a constant focus on behalf of our nonprofit clients. We design them to be simple, memorable and relevant so they are more likely to be opened. Here are examples.
Many business owners, and even marketing directors, are not certain of how their website could be more effective for the benefit of their bottom line. The good news is it’s never too late to make improvements and some of my tips can take as little as 5 minutes to implement!
Infographic design is where illustration, typography and graphic design come together to help simplify a complex story. In our Daylight Saving Time infographic, we combined line drawings and vector artwork in a manor that features the basics, the history, and how daylight saving time is affecting our daily lives.
A well-designed multi-location restaurant website can save you time and money. Read on for the top 3 most important items to consider before you begin.
As a graphic design company that creates fund-raising appeals for nonprofit organizations, we hear a familiar complaint from nonprofits when they first approach us: they pay too much for postage.
Learn the importance of restaurant branding and how it will reinforce your UVP, build trust with your customers and unify multi-unit locations.
A poorly prepared and executed appeal campaign will greatly impact a non-profit organization’s fund-raising revenue. Here is a list that will help increase your chances of having a successful annual appeal campaign.
Ask any five logo design or branding companies to provide estimates to design a new logo or to redesign your existing logo and you can expect a broad range of different costs. Learn why.
Award-winning graphic design is the result of strategic thinking incorporated with intelligent creativity. See the latest Trillion work to win American Graphic Design Awards from Graphic Design USA.
The annual Giving Tuesday event has been growing steadily in popularity since its inception in 2012. Last year, $116M in donations was tracked on Giving Tuesday by the top five donation processors, a 254% jump over 2014.
You’ve built the best and biggest brand possible… so why risk it all if your logo design doesn’t pass the “piccolino test?”
Trillion helped the Madison Area YMCA by designing their Stewardship Report mailing to feature how the community’s support has made a difference for those around them.
What is it about this little kernel of sugar that has made such a lasting impact on America’s celebration of Halloween? Read on for an infographic of fun facts about candy corn and find out what candy corn can teach us about branding.
One of the keys to having your print ads look their best is to follow and understand dimensional specifications required by publications. Sounds pretty obvious right? In fact, many advertisers fail to prepare their ads correctly which can result in important information getting lost when the ad goes to print.
Love him or loathe him, Donald Trump is a branding icon that makes an interesting study in how to (and how not to) build and sustain a brand.
The fonts that you use to tell your brand story can say a lot about you to your customers and prospects. Knowing what makes them different and how to pair them together is where a talented graphic designer can come in.
Outsourcing graphic design and creative services is becoming more and more necessary for businesses—and welcomed by many executives. Here are three common scenarios.
If website spam is a thorn in your side, it’s time you snagged the spammers with a honeypot. By spam we mean the automated and mechanically submitted data that constantly attacks your website; wasting resources, time and challenging the rigor of your site’s security. We explain how it works so you can understand it.
Trillion was recently named by Graphic Design USA as an award winner and honored for creativity and design which enhance websites and online communications. Only a highly selective group of websites were chosen to receive the honor.
This year in Wildwood, I captured the typography and neon signage at night—when this iconic Jersey shore town is hopping with thousands of vacationers.
I try and help answer why website design pricing can vary so widely from one designer to another; and from one web design company to another. Variety in many forms is a major culprit.
Over 300 of New Jersey’s creative professionals inhabited The Grove, located in Cedar Grove NJ, for the 47th annual Jersey Awards with the hopes of being recognized as the best creative in graphic design and advertising.
Launching a new website requires more than just a new design. Here are several things that can surprise those who don’t plan accordingly-and will likely delay the launch of your new website.
With more than 5,000 submissions from 23 countries around the world, Trillion’s website design scored among the very best.
When it comes to hiring a team to design and build your next website, it helps to understand the differences in the tasks performed by the web designer and the web developer.
Trillion is proud to announce that we have been awarded two Hermes Creative Awards for 2015. Nearly 6,000 entries were submitted from throughout the United States and 22 other countries.
If you are contemplating rebranding your business, there are a number of questions that you are likely contemplating, especially if you haven’t gone through the rebranding process before.
If you are continually looking for new ways to provide clarity to your clients, prospects or constituents, introducing infographics into your marketing materials is another great tool which can lead to success.
Just 26 letters help us compose, create and communicate words and sentences effectively. But there are surprising facts about select letters of our alphabet. See them here.
Here’s a list of important telltale signs that a website redesign is due for your business. It’s amazing how many business owners and executives ignore these signs.
I knew the bar was old, but I learned a few things about good ol’ Finelli’s during this visit that I had never heard during my previous visits. Read what I witnessed!
Lou Leonardis, Partner at Trillion was named among Jersey’s Best Marketing and Communications Professional Under 40.
A logo can resonate with you and immediately connect you to a brand. Considering its amazing power, a brand’s logo is a valuable asset which many businesses may overlook or under value.
“Our website is down and we can’t find our web designer. His phone is disconnected and our emails to him are being bounced back to us.” This is a common problem that can be avoided. Here’s how.
Trillion has been recognized for outstanding package design in the 2015 American Package Design Awards for Chef Franco Lania’s Minnesota Wild Rice Griddle Cake Mix.
What’s the best way to tell your graphic designer that you’re not fond of a design concept? Here are ways to better work with your graphic designer.
Every Door Direct Mail is a program that the USPS launched a few years ago which allows businesses to send promotional mailings, postcards, flyers and brochures, within a tightly defined area at a reduced cost an excellent marketing tool for hyperlocal retail stores, community organizations, and restaurants.
Team Trillion participated in our first annual day of service, where our team volunteers our time for a good cause. This year, we volunteered our time with Feed the Need, an statewide effort to pack 2 million meals for those suffering from food shortages in West Africa.
Managing your brand’s logo assets can be confusing because of the variety of file formats. Knowing which option is best for your project may be a gamble unless you know the differences.
Using a LED TV to help promote your brand can prove to yield a big bang for the buck because of the impact it can have on your customers and prospects.
Many business owners don’t comprehend enough about web design and development to know if their website is effective or not. Here are 3 simple ways to check.
When designing packaging for a new or reimagined brand, it’s important to think beyond the initial product and anticipate the brand’s future development. Brand extensions (new product categories) and product line extensions (new products in an existing category) generate opportunities for a brand to enhance shelf presence, increase their range of offerings, and to grab
Trillion, an award-winning creative agency located in Summit, NJ, proudly announces that it has been selected as one of the Top 50 Advertising Agencies in New Jersey. The rankings of the top creative companies are compiled by NJBIZ, New Jersey’s only weekly business journal covering the entire state. The list includes the largest advertising agencies
As we finish up a year of weekly blogging at Trillion, we wanted to share our top blog posts about graphic design, branding and website development articles that we wrote this year.
Creating a theme and a branded look for a fundraising event, gala or a conference is an important first step when your goal is to spark interest, raise awareness and appeal for contributions. Below are several key factors to consider when setting out to achieve your fundraising goals.
Trillion, a creative agency located in Summit, NJ has been recognized by the national design community and Graphic Design USA (GDUSA), a leading design publication, for outstanding creativity and graphic design expertise.
We have a lot of things to be thankful for this year – and that includes you! Happy Thanksgiving from your friends at Trillion.
Are you searching for a logo design on the cheap? You’re not alone. But when it comes to logo design, going with the cheapest price could have a huge impact on your future costs.
With careful planning and the right mix of marketing, maximizing the coverage of your businesses good news could bring more opportunity for your business.
For the fourth consecutive year, the Trillion team has participated in the Madison Area YMCA’s Annual Charity Bocce Invitational Tournament. The tournament helped raised much needed money for LIVESTRONG at the YMCA, a no-cost health and wellness program for cancer survivors and their families.
See how Derek Jeter’s career as a professional baseball player and impressive accomplishments can help your brand. There are amazing comparisons.
When creating a catch-all email address for your business, event or brand, experts recommend not using “info@,” or other similar innocuous email addresses. Businesses make the common mistake of utilizing the firstname.lastname@example.org email address as the flagship point of contact for interaction through websites and marketing materials.
A step by step look into the website development process: Website architecture, design & content development, website development, QA & testing and launch.
American Health + Wellness Design Awards has quickly emerged as the most selective of design competitions with only 135 winners including Trillion!
As with many things in business, the size and complexity of a brand guideline varies. See three examples of what’s included in a brand guidelines.
Variable data is critical for non-profit or civic organizations who regularly seek donors to make contributions. This is a must-read article to help ROI.
Another international award for Trillion’s logo design creation is presented by the Summit International Awards committee for the Mocha Town logo redesign.
Measuring ROI of graphic design projects can be difficult. To do so, you need to have “trackability” built into the design. See examples in this article.
The days where every business had brochures ready to distribute are gone in today’s marketing world. At least that’s what some would have you believe.
Direct mail can be an excellent addition to your marketing mix. Read on for six useful direct mail design tips for more effective direct mail pieces.
Keeping your menus up-to-date can seem like an arduous task. Here we outline four different approaches for your restaurant menu design.
When contemplating having your website newly designed or redesigned, you will likely have an estimated budget in mind reflecting a price that you can live with. In this blog, we share several factors that can affect the price of your custom website design.
Next to you, your service-based business website is likely your most important marketing tool. By implementing the five in-bound marketing tips that follow to your service-based business website, you can be assured that your website is working as hard as you do.
The creative team at Trillion has won the first awards of the year with impressive fashion. Winning two web design awards of only 150 in the entire USA!
Searching the internet for “free fonts” is common but what you do next is of paramount importance to your brand, your computer network and your bottom line.
Checking proofs from your graphic designer or printer is an important step that often doesn’t receive the attention it deserves. Here are important details that you should check on every proof.
Working to tone your body to look and feel better in preparation for the summer months is nothing new; but have you considered toning up your website at the same time? The slow months of summer is an excellent time to revisit your website and refining its look, links, navigation and SEO-worthiness.
Using Microsoft Word for your brochure design is inefficient and bad for production. Here’s why using a professional graphic designer makes the most sense.
So many are using WordPress to manage their websites. As easy as it is to use, there are challenges to those new to the platform. Here we list some.