A/B testing, also known as split testing, is an email marketing strategy that can help you develop a deeper understanding of your lists and see improved results with your email marketing efforts. This guide will give you a better understanding of A/B testing and how it can improve the engagement of your campaigns.
Illustrations are a compelling and creative way to make a strong impression on the viewer. We used this striking visual approach in our digital marketing for Meyer & Depew Company to help talk about heating and cooling solutions in a more approachable way for homeowners.
Writing a good fundraising appeal letter is a delicate balance of storytelling, meaningful facts, and an ask that makes sense to the donor. How can you keep your letters fresh and effective?
We are pleased to introduce you to Brooke Borgognoni, our Digital Advertising Specialist. Our team is full of talented, interesting people, so we enjoy sharing a little bit about each of them.
Nonprofit organizations need to continuously find ways to promote their mission and connect with donors. To help support nonprofits in their missions, Google offers special ad grants: up to $10,000 a month in free search advertising for qualifying nonprofits.
When it comes to the first item on your gala event to-do list—your gala invitation design—there are do’s and don’ts that you and your graphic design company should be aware of.
Learn how nonprofits can save on postage with a USPS Nonprofit Postage Authorization Number. Discover eligibility, application steps, and mailing benefits.
Learn how to avoid common brand missteps, from strategy and design to consistency, to build a recognizable and impactful brand for your business.
When it comes to estimating how many weeks or months the branding or rebranding process can take, the answer depends on a number of factors. Here’s why the range is so drastic.
The Tech Interactive End of Year Appeal