We are pleased to introduce you to Brooke Borgognoni, our Digital Advertising Specialist. Our team is full of talented, interesting people, so we enjoy sharing a little bit about each of them. Brooke took some time to answer a few Trillion questions.
What led you to Trillion?
I was looking for a company where I could increase the measurable impact of my work. I had been working in the digital ad space focusing on driving awareness and branding, which is very hard to track. I was searching for a way to provide measurable results for clients. Specifically, I wanted to be able to monitor and track the amount of revenue attributed to digital advertising, so that I could understand how to make a noticeable difference for organizations.
What do you wish people knew about digital advertising?
How fast everything changes in the digital world! There are always new trends, platforms, or technological advancements in digital marketing. Sometimes I will see a change on the back end of platforms before my reps do.
For instance, a platform might suddenly offer to let AI write headlines for your ads based on information you had previously entered. Or they may offer an enhancement such as “optimize text per person.” These enhancements sound great, but they can be tricky. They may be turned on automatically when creating the ad, so if you don’t realize they are there and inadvertently leave the function on, they can make your ad display in a way that you hadn’t planned.
With enhancements, you can’t always preview what the ad will look like for the user. So using the enhancements without understanding how they work is risky. The platforms are continuously updating, so changes occur all the time.
How do you relax during time off?
I love to cook! I like to try new recipes and I especially like to cook things that take a long time in the oven. The house smells really good all day!
I also love to garden. I grow lots of flowers and I love to grow summer vegetables. Tomatoes, squash, zucchini, cucumber … I even grew broccoli and cabbage this year for the first time. We have rabbits, but they tend to leave the vegetables alone. They prefer to eat the flowers. I know this for certain because I see them on my doorbell camera.
What is the coolest vacation you have ever taken?
My entire family just took a cruise around the Hawaiian islands. Each of the islands has its own character and scenery. It was incredible to be able to visit all of them in one vacation.
Is there a place you’d like to travel to?
I studied abroad in Italy when I was in college. I spent six weeks in Florence and was able to visit Venice, Rome, and Cinque Terre, and also visited other nearby countries including France, Switzerland, and Croatia. I’d like to go back and visit these places again with my family. My dad’s side of the family is originally from Italy and it would be fun to explore the regions where our ancestors lived – mostly the northern regions, including the Alps.
Tell us about your dogs.
I have two: a Chesapeake Bay Retriever which is my husband’s dog, and a Cavalier King Charles Spaniel. I had always wanted a Cavalier growing up and finally got one after finishing school. The two dogs get along very well together and love to sleep right by me all day while I work. They are totally spoiled – we buy them way too many treats and toys. My little dog just turned three and I even put out a little birthday banner for her.
What is the most rewarding part of your job?
Making a difference for our clients, which comes back to the ability to show measurable results. It is one of the things I love about digital advertising, that it provides the kind of tracking that is so useful when helping an organization grow. I also really enjoy the Trillion team! It’s inspiring to be working with such an incredibly talented group of individuals.
Digital advertising is one of the many tools Trillion uses to help our clients reach their marketing goals. We’d love to show you how our designers, writers and marketers can make a measurable difference for your organization. Contact us today to start working with our award-winning team.
