Did you know that as of 2021 over 30% of small business owners believe that their company doesn’t need a website and is doing just fine without it?
Brands who have actively managed websites can see an increase in revenue from anywhere between 15-50%.
Research shows that couldn’t be further from the truth for most developing brands. Brands that have actively managed websites can see an increase in revenue from anywhere between 15-50%. Along with managing a website it’s important that it contains touchpoints that are able to attract future leads to your marketing funnel.
Continuing to grow a quality email list is an ongoing challenge that requires consistent diligence and effort. It’s every organization’s dream to develop its list because it opens a gateway to more opportunities and support. According to Forbes, you can spend up to 5 times more expenses attracting new leads compared to your existing ones.
An effective way to grow your contact list is by capturing opportunities through your website. Your website has multiple vantage points that can increase your efforts of gaining new contacts. Plus, it works around the clock, 24 hours a day, seven days a week.
Below is a list of 5 proven ways to cultivate new leads on your website.
1. Free Tool (Checklist, Planner, Calculator, or Spreadsheet)
Use your expertise to create beneficial tools such as event planning and website redesign checklists. Trillion created a branding brainstorm worksheet to help those who are considering a refresh for their brand. In exchange for the free tool, visitors offer their email which then goes straight into your marketing funnel, or marketing automation system. Effective ways to advertise this on your website is through forms, pop-ups, or banners. These methods are frequently referred to as a call to action, or CTA.
2. Subscribe to Our Newsletter Pop-up—with a Twist
Simply asking visitors to subscribe is one of the most popular techniques. However, it needs to pose an engaging CTA and constantly be looked at through a WIIFM ( What’s in it for me?) perspective as well as through the eyes of your prospective client. A few examples are promising to provide exclusive access or information that is guaranteed to help achieve their goals in exchange for sharing their email address. Or offering a discount on a future purchase. This method is tried and true in the number of contacts you obtain.
3. Ebook
Take advantage of ebooks you’ve written to promote your brand, share your content and provide value to your visitors. When someone is engaged with a particular web page that includes content relevant to your ebook, recommend a free downloadable preview in exchange for providing their email address. This benefits them and you! Their email is automatically added to your list and allows you to later touch base with them. For example, in a day or so you can ask how they enjoyed the preview passage and offer a discount if they’re interested in purchasing the full copy.
4. Gated Case Study
After sharing their email address, visitors can gain access to valuable case studies that aren’t readily available to the public. This method is popular among B2B companies. Rather than sending a link to the case study via email, most websites open the content immediately in a separate tab. While this sounds great, the potential downside is visitors inputting false information. It is imperative to have a verification step that confirms their information is accurate for your benefit. Email platforms such as MailChimp help with this process when configured correctly.
5. Gated Demo
Similar to gated case studies, gated demos provide information that isn’t readily accessible with the same potential risk. A notable difference is that with gated demos you can track how long visitors engage with the video. This signals to your sales team who may be perceived as a more valuable lead depending on their level of engagement.
Do you need help generating more opportunities from your website?
Trillion can help take the guesswork out of finding ways to attract new clients and to build your marketing list. Your website is the first way many prospective clients will engage with you and learn what your brand has to offer. Our team of award-winning designers and developers can collaborate with you and your needs to help achieve your desired goals. Give Trillion a call at 908.219.4703 or fill out our contact form and we will respond promptly.
