A Warning About Using Blue in Branding
The color blue can be dangerous for your brand. Don’t say I didn’t warn you! But what is it about the color blue that could pose a problem for your brand?
How Much Does it Cost to Design a Logo?
As hard as it is to believe, a logo design can cost anywhere from $5 to $25,000, and even more. But why such an extreme range?
Trillion’s List of Top Blog Posts of the Year
We finished up another year of blogging at Trillion so we wanted to share our list of top blog posts about graphic design, branding, and website/digital.
3 Reasons You May Need a Brand Refresh
A disconnect has happened between who your brand is and what it is presenting to the world. Here’s how to determine if you’re in need of a brand refresh.
What Makes One Logo Design Better than Another?
Once you start the logo design process, it’s likely that you will need to make a decision between two or more options. So how do you decide between one logo over another?
3 Signs It’s Time to Worry About Your Logo
Do you wonder if your logo provides an accurate representation of your organization? Do you fret that it’s not reflecting your brand in a meaningful way? Have you been mulling over the idea of a logo refresh but don’t know where to turn?
The Branding Book: Why I Wrote One and Why You Should Read It
“A Trillion Tips for Stronger Brands: How to manage, renew or transform your company’s identity,” is the first branding book that I have written and it was a surprise to many because I am not a writer, I’m a designer.
What Does TM or R in Circle Mean for a Brand or Logo Design?
Have you ever wondered, “what do the small lettered symbols that appear next to logos and slogans mean?” The ™, ®, and SM symbols are used to represent trademark, registered trademark, and service mark—important legal representations explained here.
How to Choose the Best Colors for Your Brand
Choosing the best colors for your brand goes way beyond simply selecting red or blue or green. Companies often approach Trillion because their brand colors are inconsistent depending on the vendors who are creating their marketing and promotional materials.