We finished up another year of blogging at Trillion so we wanted to share our list of top blog posts about graphic design, branding, and website/digital.
A disconnect has happened between who your brand is and what it is presenting to the world. Here’s how to determine if you’re in need of a brand refresh.
Once you start the logo design process, it’s likely that you will need to make a decision between two or more options. So how do you decide between one logo over another?
Do you wonder if your logo provides an accurate representation of your organization? Do you fret that it’s not reflecting your brand in a meaningful way? Have you been mulling over the idea of a logo refresh but don’t know where to turn?
“A Trillion Tips for Stronger Brands: How to manage, renew or transform your company’s identity,” is the first branding book that I have written and it was a surprise to many because I am not a writer, I’m a designer.
Have you ever wondered, “what do the small lettered symbols that appear next to logos and slogans mean?” The ™, ®, and SM symbols are used to represent trademark, registered trademark, and service mark—important legal representations explained here.
Choosing the best colors for your brand goes way beyond simply selecting red or blue or green. Companies often approach Trillion because their brand colors are inconsistent depending on the vendors who are creating their marketing and promotional materials.
One of our clients once asked me to explain what “CMYK” meant and what the difference was between it and “RGB”. Here’s why it’s important.
When it comes to estimating how many weeks or months the branding or rebranding process can take, there can be quite a range depending on a number of factors. Here’s why the range is so drastic.