Obtaining a trademark for your name, logo or tagline is a process. It can take time. It can take money. And, there are times throughout the course of action when you’ll ask yourself, is all this worth it?
If your not-for-profit organization is thinking about or preparing to embark on a brand refresh or rebranding project, consider a branding workshop before moving forward.
The color blue can be dangerous for your brand. Don’t say I didn’t warn you! But what is it about the color blue that could pose a problem for your brand?
As hard as it is to believe, a logo design can cost anywhere from $5 to $25,000, and even more. But why such an extreme range?
We finished up another year of blogging at Trillion so we wanted to share our list of top blog posts about graphic design, branding, and website/digital.
Once you start the logo design process, it’s likely that you will need to make a decision between two or more options. So how do you decide between one logo over another?
Do you wonder if your logo provides an accurate representation of your organization? Do you fret that it’s not reflecting your brand in a meaningful way? Have you been mulling over the idea of a logo refresh but don’t know where to turn?
“A Trillion Tips for Stronger Brands: How to manage, renew or transform your company’s identity,” is the first branding book that I have written and it was a surprise to many because I am not a writer, I’m a designer.
Have you ever wondered, “what do the small lettered symbols that appear next to logos and slogans mean?” The ™, ®, and SM symbols are used to represent trademark, registered trademark, and service mark—important legal representations explained here.