When designing packaging for a new or reimagined brand, it’s important to think beyond the initial product and anticipate the brand’s future development. Brand extensions (new product categories) and product line extensions (new products in an existing category) generate opportunities for a brand to enhance shelf presence, increase their range of offerings, and to grab
With careful planning and the right mix of marketing, maximizing the coverage of your businesses good news could bring more opportunity for your business.
When creating a catch-all email address for your business, event or brand, experts recommend not using “info@,” or other similar innocuous email addresses. Businesses make the common mistake of utilizing the info@yourdomain.com email address as the flagship point of contact for interaction through websites and marketing materials.
Measuring ROI of graphic design projects can be difficult. To do so, you need to have “trackability” built into the design. See examples in this article.
Searching the internet for “free fonts” is common but what you do next is of paramount importance to your brand, your computer network and your bottom line.
Regardless of the size of your brand, there are critical things that you should be doing for your website and your brand’s social presence this year. Here’s what they are and how to get them done.
But Saint Patrick’s Day also provides a perfect opportunity to ponder how effectively your branding is helping your business stand out from the competition. That’s where the red shamrock comes in!
Regardless of the size of your company, branding is more important than ever. Follow these branding basics for your small business and get things going.