The fonts that you use to tell your brand story can say a lot about you to your customers and prospects. Knowing what makes them different and how to pair them together is where a talented graphic designer can come in.
This year in Wildwood, I captured the typography and neon signage at night—when this iconic Jersey shore town is hopping with thousands of vacationers.
If you are continually looking for new ways to provide clarity to your clients, prospects or constituents, introducing infographics into your marketing materials is another great tool which can lead to success.
Just 26 letters help us compose, create and communicate words and sentences effectively. But there are surprising facts about select letters of our alphabet. See them here.
A logo can resonate with you and immediately connect you to a brand. Considering its amazing power, a brand’s logo is a valuable asset which many businesses may overlook or under value.
What’s the best way to tell your graphic designer that you’re not fond of a design concept? Here are ways to better work with your graphic designer.
Every Door Direct Mail is a program that the USPS launched a few years ago which allows businesses to send promotional mailings, postcards, flyers and brochures, within a tightly defined area at a reduced cost an excellent marketing tool for hyperlocal retail stores, community organizations, and restaurants.
Managing your brand’s logo assets can be confusing because of the variety of file formats. Knowing which option is best for your project may be a gamble unless you know the differences.
When designing packaging for a new or reimagined brand, it’s important to think beyond the initial product and anticipate the brand’s future development. Brand extensions (new product categories) and product line extensions (new products in an existing category) generate opportunities for a brand to enhance shelf presence, increase their range of offerings, and to grab