The COVID-19 pandemic brought life to a nearly complete standstill in the spring of 2020. While many could stay at home, brave front-line workers continued their jobs healing and caring for those who needed medical attention, and keeping essential businesses open.
Many marketing efforts have moved to digital platforms, where every microscopic movement is trackable and sometimes even recorded for future playback. Print communications were traditionally more difficult to track. Not anymore.
Every Door Direct Mail is a program that the USPS launched a few years ago which allows businesses to send promotional mailings, postcards, flyers and brochures, within a tightly defined area at a reduced cost an excellent marketing tool for hyperlocal retail stores, community organizations, and restaurants.
With careful planning and the right mix of marketing, maximizing the coverage of your businesses good news could bring more opportunity for your business.
Direct mail can be an excellent addition to your marketing mix. Read on for six useful direct mail design tips for more effective direct mail pieces.