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donor email addresses
Email Marketing / 04.28.25
5 Ways to Obtain Donor Email Addresses

Gathering donor data such as email addresses is a worthwhile endeavor. Here are five ways you can build your donor email list to keep them strategically informed and engaged.

A/B testing a marketing email is when you take a percentage of your list, test one variable, then the winning email version gets sent to the rest of your list.
Email Marketing / 02.21.25
Boost Email Metrics Using Strategic A/B Testing

A/B testing, also known as split testing, is an email marketing strategy that can help you develop a deeper understanding of your lists and see improved results with your email marketing efforts. This guide will give you a better understanding of A/B testing and how it can improve the engagement of your campaigns.

Three mobile devices showing medical practice email marketing including coupons and newsletter components.
Email Marketing / 06.24.24
Effective Email Marketing Campaigns and Benefits for Businesses

Discover how targeted email campaigns can generate leads, increase brand awareness, and provide excellent ROI for your business. Learn key strategies and benefits now!

YMCA Fundraising Direct Mail Campaign outer envelope
Design / 05.29.24
6 Steps for an Effective, Successful Annual Appeal Campaign

A poorly prepared and executed appeal campaign will greatly impact a non-profit organization’s fund-raising revenue. Here is a list that will help increase your chances of having a successful annual appeal campaign.

Two iPhones displaying marketing branded emails from Music Mountain Theatre.
Branding / 02.29.24
Proven Theater Marketing Strategies that Maximize Attendance

Following a few good marketing strategies can yield you terrific ROI and fill your theater with happy patrons. The strategies take some time and tactical work to implement, but they can have a huge impact on ticket sales.

Illustration of a phone with an email icon inside of it and a paper airplane with a dotted line swooshing around it.
Email Marketing / 07.14.23
Using Email Marketing to Help Non-Profit Fundraising

Boost your non-profit fundraising with effective email marketing. Targeted lists, compelling storytelling, and analytics can lead to increased donations.

Image of a pop up on a computer desktop that may involve email fundraising
Email Marketing / 07.06.23
Boosting Your Fundraising: Crafting Effective Year-End Email Appeals

If your organization has end-of-year fundraising goals, Trillion has the tips and tricks to build an effective email strategy. See what we recommend.

A series of winding paths with users taking different paths based on automated follow-ups.
Email Marketing / 02.10.23
How to Increase Leads with Automated Follow-ups

It can take a minimum of eight brand touchpoints before a prospect converts into a paying customer. Using automated follow-ups can streamline your ability to respond and find your next ideal customer.

Illustration of a hand grabbing a segment of a donor list from a cloud based email platform.
Email Marketing / 07.11.22
Five Important Ways to Segment Donor Lists

Despite the turbulent economy, charitable giving has remained strong in 2022. This is good news for nonprofits, but reaching those donors effectively means fine-tuning your marketing efforts. The key to getting donors to give is engagement.

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