PROJECT OVERVIEW

Not-for-profit annual report designs continue to transform into impact reports. Trillion designed the first impact report for Paper Mill Playhouse titled, The State of the Theater. The regional theater relies heavily on donors and supporters and Paper Mill sought to show its community impact over the last decade.

The report was designed as a horizontal 9×6 printed brochure which allows for easy handling and distribution as well as reduced printing costs.

The impact report’s infographics and photography aid Paper Mill’s fundraising, development and leadership teams in telling the story of the theater and how influential it is for so many people. Trillion also translated The State of the Theater impact report design into a responsive, scrolling page on the organization’s website. This provides a home and landing page for additional digital marketing efforts.

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