Public Art Fund End of Year Appeal

PROJECT OVERVIEW

Public Art Fund is a New York City arts not for profit that mounts free exhibitions of art within the urban environment. A challenging aspect in Public Art Fund’s fundraising is that they do not have a physical location, thus no ticket entry or facilities revenue like more traditional art institutions. As a result, the Public Art Fund’s annual appeals are an integral part of its fundraising calendar. Trillion created an interesting new annual appeal format for the arts organization which included a folding brochure highlighting this year’s exhibitions, a reply card, and envelope. We designed a fully-wrapped marbled envelope mirroring Tauba Auerbach’s Flow Separation to capture donors’ attention.