Razom EOY Appeal

PROJECT OVERVIEW

Razom is a U.S.-based not-for-profit organization that supports Ukraine. Razom, which means “together” in Ukrainian, believes deeply in the enormous potential of dedicated volunteers around the world united by a single goal: to unlock the potential of Ukraine.

With a tremendous network of volunteer and U.S. donor support, Razom has been tirelessly running humanitarian relief efforts throughout the full-scale invasion of Ukraine by Russia. The scale of the war and the urgency of the humanitarian need accelerated so quickly that Razom did not have the resources it needed to create a critical year-end appeal.

Trillion was asked to quickly step in and create an end-of-year campaign. In what may have been our fastest turn-around ever, Trillion wrote and designed an effective end-of-year appeal in under a week. The appeal included a letter with a tear-off response card, remittance envelope, and outer envelope. We facilitated the mailing and printing, as well as provided advice on who to send the appeal to, and important list-hygiene procedures before and after the mailing. Razom was able to utilize our messaging and creative assets to extend the campaign into digital components. Due to the success of this appeal and new partnership, Trillion was subsequently hired to handle Razom’s upcoming direct mail initiatives which included their first printed Impact Report for major donors and two additional solicitations.

RESULTS

Razom reported over $100,000 in donations in December alone from the direct mail appeal.