It’s possible to boost your business’ website traffic without paid search.
Here’s how…
It’s true. Trillion’s website sees up to 100 times1 more search impressions on Google compared to other businesses, many much larger than ours. If you’d like to see similar results for your business, Trillion has done the homework and knows how to get it done.
How to grow your website traffic organically
For marketing professionals and business owners, the goal for many websites is to show up at the top of Google search results. Showing up at the top of page one, especially organically without paying for an ad, is a challenge. At Trillion, we’ve worked hard to consistently develop content, such as blog articles or images, so we appear at the top of search results. Efforts like ours help generate business opportunities and provide information to prospective clients. Below we reveal some of the things that have helped get us to this point that might also help improve the value of your website, too.
What are search impressions?
An impression is defined as content of yours that appears in a search result for a user. For example, if you did a search for “graphic designer Summit NJ,” you will see Trillion content in the search result several times. There are links to some of our pages as well as links to our images. Each instance counts as an impression and is another opportunity for someone looking for your services in your area to find you. Try doing a relevant keyword search for your company or service to see where you land in the search results.
What contributes to a large volume of search impressions?
Tools such as Google Search Console can help reveal language that can be beneficial for your website. The search giant publishes many articles and videos explaining how to prepare content and how to structure your website. We recommend reading and watching them and making necessary updates to your website. An example of recommendations is to include alt tags on images. This behind-the-scenes language helps describe the visual content within an image and ultimately provides more opportunity for them to become an impression on a web search.
Trillion generates content several times per month. We add new client projects to our website as well as blog articles like this one. Within these new pieces of content, we also include images that have optimized names and descriptions. When adding new content to your website, it is critical to use words and phrases that are relevant to your target audience and include the terminology that they will likely enter into the search engine.
How can you see the number of search impressions your site has?
Google Search Console helps you understand and improve how Google sees your website. It makes it easy to see how many times your website’s content appears in search. This free service helps you monitor, maintain, and troubleshoot your website’s presence in Google Search results.
Google Search Console offers tools and reports that enables you to:
- Confirm that Google can find and browse through your website.
- Fix how Google is organizing and seeing your new or updated content.
- View Google Search traffic data for your site: how often your site appears in Google Search, which search queries show your site, how often searchers click through for those queries, and more.
- Receive alerts when Google encounters issues on your site.
- Show you which sites link to your website.
- Troubleshoot issues for mobile usability and other search features.
Google Search Console is something Trillion revisits several times a year to make sure all of our content is being presented properly. If an error is listed, we fix it and resubmit the fixed page(s) to Google. Once any issues are addressed by our developers, Google is quick to re-index the site. Indexing is the process by which search engines organize information before a search to enable quick responses to searches.
How do you improve your search impressions?
Improving sessions, and ultimately the effectiveness of a website, stems from having good content. The content should be created strategically with a fine balance of writing for search as well as readers. Improving impressions is not a simple task and will take time, especially if you have a lot of competition in your space.
Here is a basic outline showing how to improve your impressions in search:
- Create a Google account and validate your website
- Analyze and fix any errors happening on your website
- Review what search terms are yielding impressions and clicks
- Cross reference your Search Console data with important website content and adjust accordingly
- Generate new content by balancing what Search Console is telling you as well as Google Analytics
- Manage the process on a quarterly basis (monthly if you are publishing content daily)
Do you want to increase the search traffic going to your website?
As a company we have invested a lot of time in optimizing our own website and have seen great results. We believe that in order to help our clients at the highest level, we need to see it work for our business first so we can then apply our expertise to yours. We continue to improve the website over time as well as the opportunities it brings to our business. If you would like to talk about your website goals or how we can start with a website audit, give us a call at 908.219.4703 or complete our contact form and one of our partners will respond promptly.
1 As compared to various websites that Trillion has access to.
