Content marketing is the creation of online materials that have value to your customers but don’t explicitly sell your products or services.
A great website is the starting point to leverage the benefits of what content marketing can provide a brand – here’s how.
Moving forward and continually making your company stronger, more profitable, more valuable, and reaching new customers is an ongoing challenge. We share three areas to help create an abundant season of change for your business.
Content marketing is a great way to reach your audience in a way that’s effective, strategic, and highly relevant. Let’s start with an example: this very article! You’ve sought information about content marketing, and we’ve been able to reach you with our insights.
Now is the time to be proactive in preparing for this immediate downturn AND also the time to retool your marketing activities for the foreseeable future.
There are nearly 3.5 billion active social media users on a countless number of platforms. So how should you decide which are the best for your business?
Once website content is created, you can repurpose it for additional marketing efforts—giving you more impact for your efforts and a distinct advantage over your competitors.
Writing a blog or creating a place to publish new content on your website is time consuming. Many businesses either underestimate the time commitment and expense associated with managing a blog, or question if the effort of having a blog would ever provide a return on their investment.
It takes planning, coordination and the expert application of the roles played by the geek, the writer and the publicist for a successful SEO plan to come together. It’s crucial to integrate these three areas into your ongoing marketing plan for a long-term SEO strategy.