A/B testing, also known as split testing, is an email marketing strategy that can help you develop a deeper understanding of your lists and see improved results with your email marketing efforts. This guide will give you a better understanding of A/B testing and how it can improve the engagement of your campaigns.
Discover how targeted email campaigns can generate leads, increase brand awareness, and provide excellent ROI for your business. Learn key strategies and benefits now!
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Boost your non-profit fundraising with effective email marketing. Targeted lists, compelling storytelling, and analytics can lead to increased donations.
If your organization has end-of-year fundraising goals, Trillion has the tips and tricks to build an effective email strategy. See what we recommend.
It can take a minimum of eight brand touchpoints before a prospect converts into a paying customer. Using automated follow-ups can streamline your ability to respond and find your next ideal customer.
Despite the turbulent economy, charitable giving has remained strong in 2022. This is good news for nonprofits, but reaching those donors effectively means fine-tuning your marketing efforts. The key to getting donors to give is engagement.
Using your email signature as a marketing tool helps increase your email’s overall value. Here are 6 quick ways to build upon your overall value.
Gathering donor data such as email addresses is a worthwhile endeavor. Here are five ways you can build your donor email list to keep them strategically informed and engaged.