The annual Giving Tuesday event has been growing steadily in popularity since its inception in 2012. Last year, $116M in donations was tracked on Giving Tuesday by the top five donation processors, a 254% jump over 2014.
Creating a theme and a branded look for a fundraising event, gala or a conference is an important first step when your goal is to spark interest, raise awareness and appeal for contributions. Below are several key factors to consider when setting out to achieve your fundraising goals. 1. Develop an Engaging, Relevant Event Theme
Infographics provide potential donors with compelling, easy to digest statistics and reasoning that helps them see how their contributions can have a positive impact on the organization making the appeal.