A/B testing, also known as split testing, is an email marketing strategy that can help you develop a deeper understanding of your lists and see improved results with your email marketing efforts. This guide will give you a better understanding of A/B testing and how it can improve the engagement of your campaigns.
We are pleased to introduce you to Brooke Borgognoni, our Digital Advertising Specialist. Our team is full of talented, interesting people, so we enjoy sharing a little bit about each of them.
Customer testimonials are very powerful tools in your marketing plan, and are important across industries like the medical field, and others.
QR codes have now shown themselves to be incredibly versatile tools. We’ve all grown accustomed to using them for menus in restaurants, and they can also be an easy way to bring customers to the point of sale.
Your marketing relies on excellent analytics, so the digital tools you choose matter. WordPress and HubSpot work together to provide seamless marketing insights.
To share with you and help us understand and prepare for the Google Analytics/GA4 change, we sat down with Stephen May from Crescent Leaf Technologies.
It can take a minimum of eight brand touchpoints before a prospect converts into a paying customer. Using automated follow-ups can streamline your ability to respond and find your next ideal customer.
Read on to learn more about how you can quickly grow your organic Instagram followers using our secret recipe!
Despite the turbulent economy, charitable giving has remained strong in 2022. This is good news for nonprofits, but reaching those donors effectively means fine-tuning your marketing efforts. The key to getting donors to give is engagement.