Despite the turbulent economy, charitable giving has remained strong in 2022. This is good news for nonprofits, but reaching those donors effectively means fine-tuning your marketing efforts. The key to getting donors to give is engagement.
One of the most important changes brought by the COVID-19 pandemic is the means by which professional service businesses—such as law firms, insurance companies and financial service firms—are presenting themselves.
Marketing automation makes it easier to acquire new customers and provide them with information that is important and personalized. It’s proof that smarter marketing efforts can help stay in the forefront of a customer’s mind, and hopefully encourage a sale.
Now is the time to be proactive in preparing for this immediate downturn AND also the time to retool your marketing activities for the foreseeable future.
There are ways to save money on non-profit projects such as capital campaign design, impact report design, website design, brand refreshes, and more.
With careful planning and the right mix of marketing, maximizing the coverage of your businesses good news could bring more opportunity for your business.