Is your organization looking to embark on a brand refresh or rebrand? Before you meet with a branding team, it’s important to organize your team’s thoughts surrounding the project. A successful brand brainstorm begins with answering questions about your organization. Trillion has developed a series of branding questions that will help compile your company’s wants and needs into one document.

What do you consider unique to your organization that no other organization offers? What do you see as the most important aspect of your branding initiative? Do you have any symbols, colors, design styles, or previous design elements that you see value in keeping? These questions and more will help sort through your objectives. We recommend using our Branding Brainstorm Worksheet as the first step in revitalizing your brand!

Our Branding Brainstorm Worksheet features:

  • Analysis of your constituents and competitors
  • Prompts about your brand challenges
  • Exercises to help identify strengths and weaknesses of your current branding
  • Items that help define your branding wishlist
  • Key information to pass along to your branding team

Kickstart your new branding with this useful (and free) tool.

Complete the form below to download Trillion’s Branding Brainstorm Worksheet.