Many articles have been written about why branding is important for every kind of business. Not many articles fully describe the world of hurt your business can go through if its brand is not well designed.
It’s not every day, week or year that a not-for-profit organization requires the expertise of a branding company to help it align its visual image with the story reflecting what it is and what it does. That’s why it is important to prepare the best branding RFP for your not-for-profit.
A basic brand guide provides parameters for the usage of common brand elements such as colors, typography and logos and helps define consistency for the look-and-feel of a brand. See some examples here.
With the right setup, your email signature can increase traffic to your website and become the newest component of your marketing strategy.
You don’t have to be among the Fortune 500 to invest a little time and energy into the brand building process. Learn 10 ways to make your brand stronger. With careful planning, some are easy to implement, even on a small budget.
A marketing plan is a crucial document for every small business. Here we’ve broken down the three core components that should be in any marketing plan.
This is a short-and-sweet article about some frequently used terms graphic design companies use and are commonly asked to explain. These terms may be used and relate to your next creative project.
Branding can be easily overlooked when you are in the trenches running a business or have limited funds to properly build a brand. Here are common branding mistakes that can be fixed and addressed so your company comes out on top.
All of the items needed to build and grow an organic garden are metaphorically similar to building a brand. Learn why you need to cultivate your brand like a vegetable garden.
If you are searching for a branding company to create or redesign your organization’s brand, the request for proposal process, or RFP, is commonly a first step. Here are the essentials you should be asking for.
Two more businesses, one based in NJ and the other in NY, can now claim they own award-winning package design—both created by Trillion. See the olive oil bottle and wine bottle designs.
Many business owners, and even marketing directors, are not certain of how their website could be more effective for the benefit of their bottom line. The good news is it’s never too late to make improvements and some of my tips can take as little as 5 minutes to implement!
Learn the importance of restaurant branding and how it will reinforce your UVP, build trust with your customers and unify multi-unit locations.
Ask any five logo design or branding companies to provide estimates to design a new logo or to redesign your existing logo and you can expect a broad range of different costs. Learn why.
You’ve built the best and biggest brand possible… so why risk it all if your logo design doesn’t pass the “piccolino test?”
What is it about this little kernel of sugar that has made such a lasting impact on America’s celebration of Halloween? Read on for an infographic of fun facts about candy corn and find out what candy corn can teach us about branding.
Love him or loathe him, Donald Trump is a branding icon that makes an interesting study in how to (and how not to) build and sustain a brand.
The fonts that you use to tell your brand story can say a lot about you to your customers and prospects. Knowing what makes them different and how to pair them together is where a talented graphic designer can come in.
If you are contemplating rebranding your business, there are a number of questions that you are likely contemplating, especially if you haven’t gone through the rebranding process before.
Just 26 letters help us compose, create and communicate words and sentences effectively. But there are surprising facts about select letters of our alphabet. See them here.
I knew the bar was old, but I learned a few things about good ol’ Finelli’s during this visit that I had never heard during my previous visits. Read what I witnessed!
A logo can resonate with you and immediately connect you to a brand. Considering its amazing power, a brand’s logo is a valuable asset which many businesses may overlook or under value.
Managing your brand’s logo assets can be confusing because of the variety of file formats. Knowing which option is best for your project may be a gamble unless you know the differences.
Using a LED TV to help promote your brand can prove to yield a big bang for the buck because of the impact it can have on your customers and prospects.
When designing packaging for a new or reimagined brand, it’s important to think beyond the initial product and anticipate the brand’s future development. Brand extensions (new product categories) and product line extensions (new products in an existing category) generate opportunities for a brand to enhance shelf presence, increase their range of offerings, and to grab
As we finish up a year of weekly blogging at Trillion, we wanted to share our top blog posts about graphic design, branding and website development articles that we wrote this year.
Creating a theme and a branded look for a fundraising event, gala or a conference is an important first step when your goal is to spark interest, raise awareness and appeal for contributions. Below are several key factors to consider when setting out to achieve your fundraising goals.
Are you searching for a logo design on the cheap? You’re not alone. But when it comes to logo design, going with the cheapest price could have a huge impact on your future costs.
With careful planning and the right mix of marketing, maximizing the coverage of your businesses good news could bring more opportunity for your business.
See how Derek Jeter’s career as a professional baseball player and impressive accomplishments can help your brand. There are amazing comparisons.
When creating a catch-all email address for your business, event or brand, experts recommend not using “info@,” or other similar innocuous email addresses. Businesses make the common mistake of utilizing the email@example.com email address as the flagship point of contact for interaction through websites and marketing materials.
As with many things in business, the size and complexity of a brand guideline varies. See three examples of what’s included in a brand guidelines.
Another international award for Trillion’s logo design creation is presented by the Summit International Awards committee for the Mocha Town logo redesign.
Measuring ROI of graphic design projects can be difficult. To do so, you need to have “trackability” built into the design. See examples in this article.
The creative team at Trillion has won the first awards of the year with impressive fashion. Winning two web design awards of only 150 in the entire USA!
Searching the internet for “free fonts” is common but what you do next is of paramount importance to your brand, your computer network and your bottom line.
Regardless of the size of your brand, there are critical things that you should be doing for your website and your brand’s social presence this year. Here’s what they are and how to get them done.
Logo design requires creativity, attention, and time. Learn why the best logos require the most work and how different time frames affect the end result.
But Saint Patrick’s Day also provides a perfect opportunity to ponder how effectively your branding is helping your business stand out from the competition. That’s where the red shamrock comes in!
Using your email signature as a marketing tool helps increase your email’s overall value. Here are 6 quick ways to build upon your overall value.
Regardless of the size of your company, branding is more important than ever. Follow these branding basics for your small business and get things going.