PROJECT OVERVIEW

Polaris, a global healthcare law compliance company headquartered in New York City, hired Trillion for their corporate rebranding. Trillion helped define Polaris as the only company in the world that specializes exclusively in consulting and technology solutions for life sciences healthcare law compliance—a fact that makes Polaris truly unique and positions them as a leader in the healthcare law compliance sector.

In order to properly reposition and rebrand Polaris, Trillion began the process by conducting stakeholder, employee and customer interviews as well as performing a competitive analysis. The findings indicated important details, which were utilized in accurately defining the company’s positioning statement, mission statement and key differentiating factors in order to prove Polaris’ distinct advantage in the marketplace.

Trillion took these findings into consideration and designed a fresh look for its brand, starting with a redesigned logo and brand identity. As part of the rebranding process, we defined and provided brand assets to Door3, our strategic partner rebuilding Polaris’ flagship software product. Part of the corporate rebanding included new marketing collateral including stationery, presentation materials, tradeshow booths, product sell sheets, social media properties and a new responsive website.