Building a Memorable Look for an Annual Fund

When the fundraising board refocused its message around the school’s guiding 4C’s, Critical Thinking, Courage, Creativity, and Citizenship, it needed a memorable look for The Fund for LREI that could carry across a range of materials.

Little Red School House and Elisabeth Irwin High School (LREI) is a New York City independent school guided by its 4C’s: critical thinking, courage, creativity, and citizenship.

Annual Fund Identity and Campaign Materials

Trillion developed a suite of icons representing each of the 4C’s and created materials focused on one or all of them, including postcard mailers, posters, stickers, bookmarks, stationery, and a business reply envelope.