Fundraising Campaign Projects

Trillion creates effective multi-channel fundraising campaign materials for not-for-profits that inspire giving.
Fundraising Campaign Examples:

Supporting a Major Fundraising Initiative for Community Space RenewalThe primary challenge was supporting a major fundraising effort to modernize and revitalize essential community spaces. The campaign needed branding and materials that clearly communicated the purpose, vision, and urgency of a $7 million initiative while reinforcing values of inclusivity, belonging, and accessibility.Temple Shalom is a modern Reform synagogue in Chevy Chase, Maryland, serving approximately 500 households along with a 250-student Religious School and Early Learning Center. Working in partnership with Heller Fundraising Consultants, Trillion was engaged to brand the "Opening the Gates" campaign.Campaign Identity and Case for Support Brochure DesignTrillion developed a campaign logo that reflected both the "Opening the Gates" theme and Temple Shalom's existing visual identity, establishing a clear foundation for consistency across fundraising communications.The case for support brochure featured photography from the Temple Shalom community alongside architectural renderings, helping donors visualize the future of the space and understand the impact of their contributions. Custom inserts were designed to complement the brochure, allowing for flexible messaging tailored to different audiences and stages of the campaign.
Temple Shalom Capital Campaign Brochure DesignBrochure, Capital Campaign, Fundraising Campaign
Branding a Capital Campaign to Expand Community ImpactThe core challenge was supporting a capital campaign that would fund both the renovation of an existing facility and the opening of a second location. The campaign needed branding and fundraising materials that clearly communicated the purpose of the initiative and how donor support would expand programs and services for the local community.The YMCA partnered with Trillion to brand its "Growing Stronger Together" capital campaign. Working within established YMCA brand guidelines, Trillion developed a campaign lockup and case for support materials that aligned with the broader YMCA identity while giving the local campaign a distinct presence.Campaign Identity and Case for Support Brochure DesignTrillion designed a campaign logo and case for support brochure that clearly conveyed the need for donations and the impact of the campaign. A unique square brochure format helped the piece stand out while keeping messaging focused and easy to navigate.The brochure included a pocket folder that allowed for customized inserts matched to donor interests, along with additional information on naming opportunities and giving levels.Fundraising Outcomes and Facility ExpansionThe "Growing Stronger Together" campaign successfully reached its $1 million fundraising goal, enabling the YMCA to rehabilitate its existing facility and open a new location.
Rye YMCA Capital Campaign BrandingBrochure, Capital Campaign, Fundraising Campaign
Full appeal material design for Newark Academy 250th Anniversary Appeal
Designing a Milestone Anniversary AppealMarking a 250th anniversary called for a fundraising appeal unlike any other. The school wanted a one-of-a-kind piece that embodied its 250-year history while reflecting its current standing as a premier educational institution, with a design that felt celebratory, fun, and modern. It needed something that would stand out in the mailbox and feel worthy of the milestone.Newark Academy, one of the nation's oldest private schools, was commemorating its 250th anniversary and had already run a successful Founder's Day Appeal with Trillion earlier that year.A One-of-a-Kind Commemorative MailerTrillion created a mailer built as a progression through time. Using die cuts, the team collaged old and new photos together so a modern-day student appears to walk across the past campus toward the campus of today, vividly showcasing the school's continuing history of excellence. As a celebratory token, the piece included a build-your-own cupola, a nod to the cupola that anchors the campus and appears in the school's photography and logo, which recipients could assemble and keep as a souvenir.
NA 250th Anniversary AppealFundraising Campaign, Print Mailing Design
An example of a regional high school appeal mailing
A Self-Mailer That Inspires DonorsFor its annual appeal, Union Catholic's development team wanted donors to be inspired by the range of possibilities their gifts create for students. The piece needed to feel streamlined and uplifting while making it easy for recipients to respond.Union Catholic is a private regional high school in New Jersey.A Streamlined Self-Mailer AppealUsing the school's established colors and branding, Trillion designed a streamlined self-mailer that showcased students and the campus in a way that evoked momentum and potential. Trillion tipped in a remittance envelope and included a QR code, URL, and telephone number, all printed on the personalized mailer.
Union Catholic Private High School Self-Mailer AppealFundraising Campaign, Print Mailing Design
The outer envelope front and back for the NephCure end of year appeal mailing, featuring an image of a patient and a headline with a gradient background.
Earning the Open With a New LookWith its branding freshly updated, NephCure needed an end of year appeal that would introduce the new identity and compel recipients to open and read it. The first job was the envelope itself, which had to stop people before the mailing went unread.NephCure is a leader in the research, treatment and cure of rare kidney disease.A Patient's Story, Carried Through the MailingTrillion opened the appeal with an outer envelope featuring an impactful photograph of a young patient and an inspirational quote, drawing on NephCure's new logo, gradients, light colors and bright, candid photography. Inside the full-color converted envelope sat a personalized letter with a statistics infographic on the back, plus a personalized reply card with bump-giving amounts and a reply envelope. QR codes on both the letter and the reply card made digital donations effortless.
NephCure End of Year AppealFundraising Campaign, Print Mailing Design
The front and back of the Cooke self mailer with address panel and imagery.
An Appeal Mailing Built to Stand OutCooke School and Institute wanted its appeal mailing to stand out in a big way, in a format unlike anything the school had sent before. The piece needed to educate recipients on what a donation could do for students, convey the school's approach to education, and make giving simple.Cooke School and Institute is a private school in New York City that educates students with diverse developmental disabilities and backgrounds, from early childhood through young adulthood.An Oversized Trifold Self-MailerTrillion designed an oversized trifold self-mailer with a personalized reply card and envelope to make donating convenient. Building on a school-year calendar Trillion had recently designed, the piece carried a unified look with dynamic circular layouts, large photos of smiling students, and the Cooke green and blue palette. A bouncy script typeface paired with the clean sans serif Montserrat gave the mailer an energetic, life-affirming feel. Two QR codes were included, one linking to a video about the school and one enabling easy donations by phone.
Cooke School and Institute Oversized Appeal Self-MailerFundraising Campaign, Print Mailing Design
The Challenge: Turning Reunion Rivalry Into GivingAn alumni fundraising challenge only works if it taps the pride and competitiveness alumni feel for their school. The goal was a mailing that invited reunion classes to compete head to head while channeling that energy into donations.Newark Academy, one of the nation's oldest private schools, grouped its reunion classes by ending year, 1993, 2003, and 2013, and invited them to compete in a 'Battle of the Classes' fundraising challenge.The Solution: A Competitive, Spirited Self-MailerTrillion designed a self-mailer with a built-in remittance envelope for easy donations. Per the client, the theme centered on the school's athletics, using photography, typography, and wording to evoke competition and school spirit, with branded colors and the Minutemen mascot capturing the energy and affection alumni feel for their alma mater.ResultsThe 2023 Battle of the Classes Reunion Challenge was a very successful campaign for alumni participation, yielding more than 180 donors and raising nearly $100,000 for the Newark Academy Fund.
Newark Academy Reunion Challenge AppealFundraising Campaign, Print Mailing Design
Front of Belmont University Alumni Fundraising Campaign mailer featuring a photo of students on campus.
Thanking and Re-Engaging Loyal Alumni DonorsFor its annual Belmont Faithful campaign, the university needed a defining look and feel across a mailing, social graphics, and a series of emails, one that would convey warmth and gratitude for the donors who support the school year after year.Belmont University is a mid-sized university in Nashville, Tennessee.Appeal Mailing and Multi-Channel Campaign DesignUsing the existing brand colors, fonts, and photography, Trillion expanded a unique look for a series of appeal mailings targeted at several key constituent groups. An invitation-style, tri-folded card was personalized to each segment and paired with a remittance envelope and a colorful outer envelope.
Belmont University Alumni Fundraising CampaignFundraising Campaign, Print Mailing Design
Fundraising Campaign trifold brochure with an asymmetric flap with the campaign name on the short flap and the outer envelope behind it.
The Challenge: A First-Ever Founders Day AppealMarking a 250th anniversary with a first Founders Day appeal meant honoring a long history while keeping a fun, celebratory feeling. As one of several campaigns run throughout the year, it also had to differentiate itself in a meaningful way from the rest of the calendar.Newark Academy celebrated its 250th anniversary by launching its first Founders Day appeal, one of several fundraising campaigns the school runs throughout the year.The Solution: A Segmented, Multi-Channel AppealTrillion designed a short-folded card that evoked tradition while the layout and photos kept it feeling modern. Copy was personalized for seven audience segments, and the card included a remittance envelope and a QR code for digital donations, with coordinating artwork prepared for an accompanying series of timed email blasts.ResultsThe Founders Day Appeal raised $318,383 for the school's annual fund, with an average gift of $1,000. Of the donors, 9% were first-time donors and 7% were SYBUNTs, and because it was the school's first Founders Day, the campaign also raised awareness of its history that future campaigns can draw on.
Newark Academy Founders Day Fundraising CampaignBrochure, Fundraising Campaign, Print Mailing Design