The Challenge: Turning Reunion Rivalry Into Giving

An alumni fundraising challenge only works if it taps the pride and competitiveness alumni feel for their school. The goal was a mailing that invited reunion classes to compete head to head while channeling that energy into donations.

Newark Academy, one of the nation’s oldest private schools, grouped its reunion classes by ending year, 1993, 2003, and 2013, and invited them to compete in a ‘Battle of the Classes’ fundraising challenge.

The Solution: A Competitive, Spirited Self-Mailer

Trillion designed a self-mailer with a built-in remittance envelope for easy donations. Per the client, the theme centered on the school’s athletics, using photography, typography, and wording to evoke competition and school spirit, with branded colors and the Minutemen mascot capturing the energy and affection alumni feel for their alma mater.

Results

The 2023 Battle of the Classes Reunion Challenge was a very successful campaign for alumni participation, yielding more than 180 donors and raising nearly $100,000 for the Newark Academy Fund.