Building a Cohesive Day of Giving Campaign

A Day of Giving lives or dies on participation, and it needs a look and messaging that rally alumni and parents around a single spring giving day. The school wanted one cohesive look and feel to carry across every fundraising appeal for the school year, anchored by its pivotal Day of Giving.

Newark Academy is an independent school whose Day of Giving centers on a single celebratory giving day each spring, rallying alumni and parents to participate.

What Trillion Created

Trillion developed a single look and feel for all of the school’s fundraising appeals that year and crafted the messaging and content for each campaign, including the pivotal Day of Giving. The creative came to life across email blasts, social media posts, and a physical mailer, with Trillion advising on formatting and personalization to lift participation.

Results

The creative approach and the mix of email blasts, social media posts, and a physical mailer drove a 50.7% increase in alumni donors. The average gift also rose significantly, from $185.31 to $427.86, putting more funds toward supporting students.