Turning a Season Lineup Into Subscriber Sales

Promoting a full season of shows means giving loyal patrons a reason to commit before single tickets go on sale. The season ticket brochure has to carry the lineup, convey the theater’s reputation, and open subscriptions ahead of the general public.

Paper Mill Playhouse, a Tony Award-winning regional theater, turned to Trillion once again as its subscriber brochure design partner for a series of self-mailer brochures promoting the season lineup.

A Tactile Self-Mailer Built to Sell the Season

Trillion designed the look and feel of the brochures and moved to a satin-coated, more tactile paper. The copy paired promotional language about the Tony Award-winning regional theater with creative descriptions of each scheduled show, presented subscriber benefits, and let season tickets be purchased ahead of individual tickets. The promotional mail panel helped kick off sales of the new season.