The Challenge: A Brochure That Keeps Donors Reading

A capital campaign to transform a facility needs a case for support that tells the organization’s story and holds a reader’s attention. The piece had to work in print and online for a $2.25 million effort.

Animal Care League is a limited admission animal shelter in the Oak Park neighborhood of Chicago.

The Solution: A Branded, Interactive Case for Support

Using the existing Animal Care League brand, Trillion’s creative team designed a horizontal brochure and infused it with graphic elements, impact graphics, and infographics to tell the shelter’s story and retain the reader’s interest. The brochure is also available on the organization’s website through an interactive viewer.

GDUSA American Graphic Design Award: Annual + Corporate Reports