Capital Campaign Projects

Trillion creates engaging capital campaign branding and marketing materials for not-for-profits that inspire giving.
Capital Campaign Design Examples:

Temple Ner Tamid Case for Support brochure cover
Branding a Capital Campaign to Transform Community SpacesThe congregation set out to transform its spaces into more usable, accessible, and inviting environments for its community. The challenge was to give the capital campaign a brand that felt as welcoming and inclusive as the renovated spaces it would help fund, inspiring members to give.Temple Ner Tamid is a welcoming, diverse, and musical Reform synagogue where heritage connects with the present.Capital Campaign Identity, Messaging, and Fundraising MaterialsTrillion built a campaign identity around the theme of carrying the flame forward, with a logo that drew on the congregation's eternal flame to represent its legacy, past and future. A custom pattern inspired by the sanctuary's stained glass gave the materials a vibrant, warm, and personal feel, and doubled as a flexible frame for photography of the community across all ages and stages of life.The brochure design reinforced a sense of connection and vitality, kept messaging concise, and showcased renderings of the planned renovations, positioning the congregation as the heart of a dynamic, multi-generational community.
Temple Ner Tamid Capital Campaign BrandingCapital Campaign
The cover of the Camp Avoda Case for Support brochure
Building the Next Century of Brotherhood at Camp Avoda As it approached its centennial, Camp Avoda needed to expand and modernize aging infrastructure to meet rising enrollment and the expectations of today’s campers and families, while securing the funding needed to sustain future growth. Camp Avoda, a Jewish summer camp for boys in Massachusetts, has spent a century cultivating strong Jewish identity, leadership, and lifelong brotherhood. The Camp Avoda 100 Campaign rallied support around this vision. Bringing Mission to Life Through Story and Design Trillion’s case for support design intentionally blends storytelling and concrete impact, with copy that evokes heritage and continuity and includes narratives of personal transformation and alumni connection. This establishes an emotional foundation and reinforces the mission before introducing data points such as scholarship reach, enrollment growth, and community impact, which build credibility. The design organizes complex information into clear, digestible sections, including charts, maps, and renderings, allowing potential donors to easily understand both the “why” and the “how” of the campaign. The brand elements feature both handmade and perfect circles working together to showcase the fun that camp brings and the esteem of the organization.
Camp Avoda Case for Support BrochureCapital Campaign
Supporting a Major Fundraising Initiative for Community Space RenewalThe primary challenge was supporting a major fundraising effort to modernize and revitalize essential community spaces. The campaign needed branding and materials that clearly communicated the purpose, vision, and urgency of a $7 million initiative while reinforcing values of inclusivity, belonging, and accessibility.Temple Shalom is a modern Reform synagogue in Chevy Chase, Maryland, serving approximately 500 households along with a 250-student Religious School and Early Learning Center. Working in partnership with Heller Fundraising Consultants, Trillion was engaged to brand the "Opening the Gates" campaign.Campaign Identity and Case for Support Brochure DesignTrillion developed a campaign logo that reflected both the "Opening the Gates" theme and Temple Shalom's existing visual identity, establishing a clear foundation for consistency across fundraising communications.The case for support brochure featured photography from the Temple Shalom community alongside architectural renderings, helping donors visualize the future of the space and understand the impact of their contributions. Custom inserts were designed to complement the brochure, allowing for flexible messaging tailored to different audiences and stages of the campaign.
Temple Shalom Capital Campaign Brochure DesignBrochure, Capital Campaign, Fundraising Campaign
Branding a Capital Campaign to Expand Community ImpactThe core challenge was supporting a capital campaign that would fund both the renovation of an existing facility and the opening of a second location. The campaign needed branding and fundraising materials that clearly communicated the purpose of the initiative and how donor support would expand programs and services for the local community.The YMCA partnered with Trillion to brand its "Growing Stronger Together" capital campaign. Working within established YMCA brand guidelines, Trillion developed a campaign lockup and case for support materials that aligned with the broader YMCA identity while giving the local campaign a distinct presence.Campaign Identity and Case for Support Brochure DesignTrillion designed a campaign logo and case for support brochure that clearly conveyed the need for donations and the impact of the campaign. A unique square brochure format helped the piece stand out while keeping messaging focused and easy to navigate.The brochure included a pocket folder that allowed for customized inserts matched to donor interests, along with additional information on naming opportunities and giving levels.Fundraising Outcomes and Facility ExpansionThe "Growing Stronger Together" campaign successfully reached its $1 million fundraising goal, enabling the YMCA to rehabilitate its existing facility and open a new location.
Rye YMCA Capital Campaign BrandingBrochure, Capital Campaign, Fundraising Campaign
The cover of the Martha's Vineyard Museum campaign brochure.
Branding a Campaign for a Divided AudienceThe museum wanted to engage both year-round residents and seasonal visitors with one sophisticated campaign. It needed a case for support that could double as a conversation piece and tie into its centennial celebration.Martha's Vineyard Museum, a century-old historical and cultural institution devoted to the island's heritage, came to Trillion for branding and a case for support ahead of its capital campaign.Creating the Branding and Case for SupportTrillion developed the campaign branding and a case for support brochure with a sophisticated look that put the island's community and stories front and center. Working closely with Heller Fundraising Group, the design invited readers to see themselves as part of the museum's continuing story. Trillion also created a series of campaign-themed templates, including inserts and stationery, for the fundraising staff to update as needed.ResultsThe capital campaign brochure was well-received by key campaign stakeholders. Many major gifts were pledged during the campaign's quiet phase, giving the museum an excellent start toward its $16 million fundraising goal.
Martha’s Vineyard Museum Capital Campaign BrochureBranding, Brochure, Capital Campaign
Newark Academy institution website design showing 6 phones with the mobile website design
A Website Built to Carry a Capital CampaignThe school's most ambitious campaign needed a digital home that could tell its story and make its priorities clear. The site had to create an emotional connection while staying consistent with the school's established and anniversary branding.Newark Academy, one of America's oldest private schools, set out to raise $30 million to strengthen the three pillars of its education through its most important capital campaign to date.Designing the Capital Campaign WebsiteTrillion designed and built a website that mirrors Newark Academy's established branding and its 250th anniversary campaign identity. Full-screen video, large photography, and a scrolling timeline carry the story of the school's impact and need, while the design strategically highlights each campaign priority. A dedicated area for donor stories and news shows supporters the direct impact of their giving.
Private School Capital Campaign Website Design for Newark AcademyBranding, Capital Campaign, Website
A case for support brochure cover with the headline "Impact Expanded" and the Animal Care League logo.
The Challenge: A Brochure That Keeps Donors ReadingA capital campaign to transform a facility needs a case for support that tells the organization's story and holds a reader's attention. The piece had to work in print and online for a $2.25 million effort.Animal Care League is a limited admission animal shelter in the Oak Park neighborhood of Chicago.The Solution: A Branded, Interactive Case for SupportUsing the existing Animal Care League brand, Trillion's creative team designed a horizontal brochure and infused it with graphic elements, impact graphics, and infographics to tell the shelter's story and retain the reader's interest. The brochure is also available on the organization's website through an interactive viewer.
Animal Care League Case for Support BrochureBrochure, Capital Campaign
Overlook Foundation Overlook Ahead Capital Campaign
A Visual Identity to Carry a Multi-Phase CampaignThe foundation's expansion campaign spanned a quiet phase and a public phase, each needing consistent, recognizable materials. The OverLook Ahead campaign required a visual identity flexible enough to work across print, video, and digital.Overlook Medical Center's foundation embarked on a $169 million capital campaign, OverLook Ahead, to fund a multi-phase expansion of the Summit, NJ hospital.Building the Campaign Identity and MaterialsTrillion created the OverLook Ahead visual identity, including fonts, color palettes, and primary and secondary design elements built to reflect the expansion project. A custom brochure structure features a pointed flap that wraps and inserts into a die-cut cover, with an inside pocket for customized inserts and vellum pages that add dimension to the storytelling. Trillion also produced branded storytelling videos with professional voiceover, music, and animation, a digital campaign landing page, and employee and individual engagement materials such as advertisements, newsletters, and apparel.
OverLook Ahead Capital CampaignBranding, Brochure, Capital Campaign
Case for Support NJ Cover
Equipping a Capital Campaign to Court Major DonorsA major-gift campaign lives or dies on how well it presents its vision to a small group of significant donors. The organization needed a named, polished brochure system its development team and consultants could personalize for each prospect.The Ridgewood YMCA in New Jersey launched a capital campaign named Building Our Community, Building Our Future, The Campaign for a Better Us, and needed materials tailored to each major donor.Naming and Designing the Brochure SystemWorking with the development staff and fundraising consultants, Trillion named and designed a case for support brochure with a pocket folder that houses materials customized to each major donor. The brochure paired an impactful infographic with leadership quotes, community photography, and renderings of the future facility. Trillion also built a matching PowerPoint template, letter of intent, and letterhead for the in-house team to extend.
Ridgewood YMCA Case for Support BrochureBrochure, Capital Campaign