
The Challenge: Branding a Major Capital CampaignEntering the public phase of a $20 million capital campaign calls for a visual identity distinct enough to carry the effort across every touchpoint. The campaign also needed a full set of solicitation materials a development team could put to work right away.Congregation Rodeph Sholom is a New York City synagogue that entered the public phase of its L'Dor V'Dor capital campaign, with funds going toward renovating its building, creating an accessibility fund, and building an endowment.The Solution: A Distinct Identity and Solicitation ToolkitTrillion developed a visual identity built on a tree of life watercolor illustration, a monochromatic blue palette, deckled edges, and captivating photography. Trillion then translated that identity into a suite of materials including a die cut campaign brochure with an interior pocket, a series of customized inserts, a stand-alone campaign website, a campaign progress thermometer, and a toolbox of images, visual assets, and logos for the in-house marketing team.
Congregation Rodeph Sholom Capital Campaign BrandingBrochure, Capital Campaign, Website
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