Branding a Campaign for a Divided Audience

The museum wanted to engage both year-round residents and seasonal visitors with one sophisticated campaign. It needed a case for support that could double as a conversation piece and tie into its centennial celebration.

Martha’s Vineyard Museum, a century-old historical and cultural institution devoted to the island’s heritage, came to Trillion for branding and a case for support ahead of its capital campaign.

Creating the Branding and Case for Support

Trillion developed the campaign branding and a case for support brochure with a sophisticated look that put the island’s community and stories front and center. Working closely with Heller Fundraising Group, the design invited readers to see themselves as part of the museum’s continuing story. Trillion also created a series of campaign-themed templates, including inserts and stationery, for the fundraising staff to update as needed.

Results

The capital campaign brochure was well-received by key campaign stakeholders. Many major gifts were pledged during the campaign’s quiet phase, giving the museum an excellent start toward its $16 million fundraising goal.