The Challenge: A Fundraising Magazine That Is Easier to Read and Give From

A school’s most prominent communication and fundraising document needed to become more visually interesting and easier to read, so the annual alumni magazine could better serve as a donor report.

Union Catholic Regional High School, a highly regarded NJ Catholic school, turned to Trillion to redesign its annual UC Magazine mailed to alumni, parents, faculty, and friends.

The Solution: Refreshed Spreads, Infographics, and Call-Outs

Trillion worked with the school’s communication and fundraising department to refresh the magazine’s look. Trillion incorporated new featured article spreads, infographics, and easy-to-read call-outs to make the publication more visually interesting and simpler to navigate.

Results

Within the first six weeks of distribution, UC Magazine generated 50% more gifts than the previous year’s issue.